Dormant value in your list
Across 1,412 contacts you have already paid for, in 6 segments.
You last did work for Travis Hargrove on Feb 3, 2022. They have not been back since.
Dormant value = contacts × your average job value of $2,800 × a conservative reactivation rate. It is an estimate, not a forecast.
They paid you once and have not been back. They already know your trucks and your crew.
You quoted a price and never heard back. The work was scoped, so there is nothing left to sell but the follow-up.
They called, or filled in a form, and never became a job. You paid for every one of these.
A tune-up, service or inspection about a year ago. The same work is due again now.
In the list, but nothing recorded for a long time. Lowest expected return, cheapest to try.
Estimates worth several times your average job. Small in number, largest in value per contact.